AWS SES Setup

1. Create IAM User

1. Go to IAM Console → Users → Create user
2. Name: sendly-ses
3. Attach a custom policy with required permissions (see below)
4. Create access keys → Save credentials

Required IAM Policy

{
  "Version": "2012-10-17",
  "Statement": [
    {
      "Effect": "Allow",
      "Action": [
        "ses:SetIdentityMailFromDomain",
        "ses:GetIdentityDkimAttributes",
        "ses:SendRawEmail",
        "ses:GetIdentityVerificationAttributes",
        "ses:VerifyDomainDkim",
        "ses:ListIdentities",
        "ses:SetIdentityFeedbackForwardingEnabled"
      ],
      "Resource": "*"
    }
  ]
}

2. Create SNS Topic

1. Go to SNS Console → Topics → Create topic
2. Type: Standard
3. Name: sendly-ses-events
4. Create topic
5. Create subscription:
   • Protocol: HTTPS
   • Endpoint: https://api.yourdomain.com/webhooks/sns
6. Sendly automatically confirms the subscription. If it fails, check your logs for the confirmation URL.

3. Create Configuration Sets

Tracking Configuration Set

1. SES Console → Configuration sets → Create set
2. Name: sendly-tracking
3. Add event destination:
   • Name: sns-events
   • Event types: Sends, Deliveries, Opens, Clicks, Bounces, Complaints
   • Destination: SNS → Select sendly-ses-events topic

No-Tracking Configuration Set

1. Create another set named sendly-no-tracking
2. Add event destination with only: Sends, Deliveries, Bounces, Complaints

4. Configure Environment

AWS_SES_REGION="us-east-1"
AWS_SES_ACCESS_KEY_ID="your-access-key"
AWS_SES_SECRET_ACCESS_KEY="your-secret-key"
SES_CONFIGURATION_SET="sendly-tracking"
SES_CONFIGURATION_SET_NO_TRACKING="sendly-no-tracking"

5. Add Your Domain in Sendly

Once you have configured AWS SES with the above settings, you can add and verify your domain directly through the Sendly dashboard. Sendly will handle the domain verification and DKIM setup with AWS SES automatically and show you the right records to add to your DNS.