Guides
Tracking
Tracking for opens and clicks in your emails
Sendly provides built-in tracking for email opens and link clicks. This allows you to monitor the engagement of your emails and gain insights into how your contacts interact with your content.
Open tracking
When open tracking is enabled, Sendly includes a small, invisible tracking pixel in your emails. When a contact opens the email, the pixel is loaded, and Sendly records the open event.
Considerations
- Open tracking relies on the loading of images in the email client. If a contact has images disabled, the open event may not be recorded.
- Some email clients may pre-load images, which can result in false open events.
Click tracking
Click tracking is enabled by default for all emails sent through Sendly. When a contact clicks on a link in the email, Sendly records the click event and tracks which link was clicked.
Considerations
- Click tracking works by rewriting the URLs in your email to point to Sendly's tracking servers
- Some email clients or security software may block tracking links, which can result in missed click events
Configuration
There are three levels of configuration for tracking:
| Level | Description |
|---|---|
| Enabled | Tracking is enabled for all emails |
| Disabled | Tracking is disabled for all emails |
| Marketing only | Tracking is enabled only for marketing emails (templates and campaigns) |